The What, Why, and Who Behind Brewster Consulting Group

Ask the Experts: The What, Why, and Who Behind Brewster Consulting Group

Kade Brewster • June 15, 2023

Sometimes, the world of data analytics can become dry, stuffy, and void of personality. When looking for your next business partner, you’re not just looking for experts in the field, you’re looking for a team who will be easy, dare we even say fun, to work with. Your business needs a team who will get to know you and customize a valuable solution that solves your needs.

With this in mind, our team spent some time creating this article to let you better get to know us. We hope our answers, both serious and fun-loving, give you a better glimpse of what it’s like to bring Brewster Consulting Group on as your teammates.

"Why did you start Brewster Consulting Group?"

Kade Brewster, Founder - I've built my career on solving business problems, but I always worked in financial services. I wanted to apply those skills to a variety of industries. The best way to do that was to have a firm that focused on doing that. Ultimately, I wanted to focus on helping organizations more effectively use their data to solve problems. Along with a great team, my goal over the next three years is to grow as much as possible. We would be really proud to look back and say we helped over 75 businesses more effectively use their data to solve problems.

"What is unique about Brewster Consulting Group?"

Ben Vaughan, VP of Analytics Services - We are data experts, but what that really means in practicality is that we are business experts who leverage data better than most others. The key principle we drive home for our clients is this: We don't focus on the data, we focus on the outcomes.

Tim Lee, Chief Operating Officer - When you talk to the data experts, you’re also talking to the operational experts; we’re a small team of extremely well-rounded executives. I’m not aware of another firm that provides data, PI and PM services to SMBs as their primary focus.

Greg Culbertson, VP of Sales - We bring a unique blend of skill sets and an approach to helping clients solve business problems and improve business performance through data solutions. We feel a void in the SMB marketplace that has been largely neglected.

"What is your favorite part about your role?"

Ben - My favorite part is working with a wide range of clients and on a vast array of initiatives. One day we’ll be working with a restaurant to manage their cost of goods sold (COGS), while the next we’re working with a medical technology software helping them retain their client base.

Kade - I love helping businesses grow and take the next step towards what is possible. Many businesses are experts in what they do, but not in data, systems, and processes. I love being able to bring that expertise to the table and helping them.

Tim - My favorite part about my job is our team. I’ve never worked with a harder and smarter-working group of people. The fact that we’re serving a primary market that has traditionally been overlooked for services we offer is a close second.

"How do you provide the best service to each client you work with?"

Kade - We pride ourselves on staying hyper focused on driving tangible business value. It only matters if it’s valuable to that specific client.

Tim - We take the time to understand the business we’re serving, what outcomes they desire, then partner to build the framework and infrastructure that will follow the critical path to those desired outcomes.

"Brewster Consulting Group is becoming known for quality results on tight timelines, how does the team deliver so consistently?"

Ben - The speed comes down to honesty and teamwork - if we’ve got a tough deadline and it’s something that I’m not going to be able to get done, we support each other and put the next teammate in the best place to succeed. That means that the job always gets done. The quality results piece comes from the people, the mentality, and the process.

Tim - Three words: “fit for role”. When you partner with Brewster Consulting Group, you’re not overpaying for a kid fresh out of undergrad that has a “big” consulting name backing them. You’re paying for someone who’s demonstrated a measurable ROI at past stops and earned the opportunity to be part of this team.

Greg - Our proprietary Process Maturity Scale provides a consistent framework for projects. Our team of highly skilled and dedicated professionals execute to meet or exceed client expectations on a consistent basis.

"What kind of difference do you personally strive to make?"

Kade - I want to personally add value to every client engagement. There will come a point when I rely more on my team for this, but for now I have a hand in every single client we work with. I started this company because I’m good at the work, and I like to stay engaged with our clients to try and add value.

Ben - What I like to do, and what I think adds a good amount of value, is to be able to design and create new ways of managing and improving challenging business needs. Sometimes that’s quantifying success like it hasn’t been before or sometimes it’s designing scorecards or metrics that succinctly quantify a process’s success to better drive improvement.

Greg - Building a strong pipeline of qualified prospects and opportunities that support our growth projections and a desirable client base.

"What’s one thing that you will always beat Kade in?"

Ben - Golf is the easy answer, but I’ll say I’m faster at creating examples and scenarios to demonstrate how we can help specific clients.

Tim - I gotta steal Ben’s answer and say golf, but I’ll also say “climbing a mountain in Colorado”. You’ll have to ask Kade about that second one.

Greg - Crossword puzzles. Is that even still a thing?

"First one in the office or last one out?"

Kade - Generally all the above, I’m not going to ask anyone to work at a certain level if I’m not going to do even more myself.

Ben - First one in, but mostly because I’m on the east coast. Kade usually starts before me and leaves after me, though.

Tim - Kade’s got us beat on all fronts. Don’t know anyone as dedicated as him to see what we’re doing succeed.

"What’s your favorite way to relax away from the office?"

Ben - Usually golf or video games, but really just muting my Teams chat with Kade does the trick (insert laughter here).

Kade - I love to golf and hunt. Those are my two biggest hobbies. Around the house I read and play video games a lot. We have a two year old daughter, so hanging out with her is always a blast.

Tim - Family time, golf, hunting, hiking; basically anything outdoors.

Greg - I enjoy family time. Spending time with my wife, two sons and daughter, along with my two grandsons, and soon to be granddaughter!

"Ten years from now, what will the headline read about Brewster Consulting Group?"

Ben - I think it could really play out a few different ways. If we’re successful, “Analytics Tycoon Kade Brewster passes T. Boone Pickens as the largest lifetime donor to Oklahoma State Football”. If we’re not, “Brewster Consulting Group realizes there’s no money in analytics, pivots to rebrand as conscientious coffee company ‘Brews for Thought’”. If it’s somewhere in the middle, “Brewster Consulting Group discovers the Process Maturity Scale’s 9th Level; Experts warn of the end of times”.

Kade - Hopefully it reads about all the businesses we’ve helped over the years, but that doesn’t happen if we don’t lay the right groundwork now. Being a huge donor to Oklahoma State certainly wouldn’t bother me.

Tim - “Nation’s Premier SMB Data Analytics Partner Crosses $500M in GR - Donating over $100M”.

Greg - ”Brewster Consulting Group makes 2033 Fortune 100 Best Companies to Work For”

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Turning Data into Direction: Why Small Businesses Need Fractional Analytics

By Ranae Peterson • October 9, 2025

Many small businesses are laser-focused on growth, sales, and staying afloat. In that constant hustle, one of the most valuable assets, data , often gets overlooked. Even when businesses “look at the numbers,” that doesn’t always mean they’re collecting the right data, tracking the right KPIs, or translating those insights into actionable strategies. Fractional analytics bridges that gap. It allows small businesses to access experienced data analysts or analytics teams on a part-time or project basis, essentially bringing enterprise-level data expertise without the full-time cost. Think of it as analytics-as-a-service for small business owners who need clarity and insight but can’t justify a full analytics department. The Reality: Why Data Gets Overlooked While most business leaders know data is “important,” it can be hard to see its impact until it’s visualized through dashboards, real-time reporting, or guided by a professional who knows how to turn information into action. Without these tools and expertise, business decisions often rely on gut instinct instead of insight, leading to inefficiencies, missed opportunities, and in some cases, failure. Statistics show that: About 20% of small businesses don’t survive their first year. Nearly 50% fail within five years. Around 65% close within ten years. While the reasons vary, from financial mismanagement to poor planning, many of these challenges stem from a lack of data visibility or poor data management . In other words, the root cause often isn’t just financial; it’s analytical . Real World Analogy Imagine running a restaurant without ever checking what inventory levels, most frequent orders, or best margin products. You might think you’re doing well because the restaurant is busy, but when you do the books, you’re not actually making any money. Now, imagine having a fractional analytics consultant helping you organize and visualize your data. They don’t need to be in the kitchen every day, but when they are, they bring order to chaos, tracking inventory and margin by menu item, predicting staffing needs, and saving costs by cutting waste. That’s what fractional analytics does for your business data. It helps you understand what’s really happening across operations, finance, and customer service so you can make smarter, faster decisions. Common Operational Challenges Solved by Fractional Analytics Here are a few common pain points small businesses face that fractional analytics services can address: Inefficient reporting and manual data entry. Lack of clear KPIs or performance tracking. Inconsistent financial forecasting. Missed revenue opportunities due to incomplete data. Poor inventory or resource management. Lack of clarity around customer behavior and profitability. Benefits of Fractional Analytics for Small Businesses Engaging a fractional analytics provider offers far more than just numbers and dashboards. It’s about empowering smarter decisions without breaking the bank. Cost efficiency: Avoid the high salary and benefits of full-time analytics hire. Speed to impact: Gain immediate access to expertise, no lengthy onboarding or training required. Scalability: Bring in analytics support when you need it and scale it up as you grow. Better decision-making: Replace guesswork with data-driven insights and actionable KPIs. Time savings: Spend less time in spreadsheets and more time growing your business. Long-term cost reduction: Identify duplicate payments, missed invoices, and inefficiencies that quietly drain profit. Fractional analytics also enhances cash flow management and enables business leaders to spot opportunities for optimization, often resulting in measurable growth and sustainability. Why It’s a Make-or-Break Decision Choosing whether to work with a fractional analytics consultant could be the difference between surviving and thriving. Many business owners don’t realize that outsourced analytics is even an option, one that offers flexibility, affordability, and strategic insight without high overhead. The truth is, small business leaders don’t have to do it all alone, nor do they need to rush into hiring a full-time team. Fractional analytics gives them the best of both worlds: the expertise of a senior data strategist and the flexibility of a part-time engagement. Final Thoughts In today’s competitive market, data-driven decision making isn’t optional; it’s essential. Small businesses that embrace fractional analytics gain clarity, confidence, and control over their operations. By investing in the right insights today, they set up the foundation for sustainable growth tomorrow. If your business is ready to move from guessing to growing, now’s the time to explore what fractional analytics services can do for you.